Build Your List

View my page on Sta.rtUp.Biz - The Small Business Social Network
The life of an Internet Marketer can be fruitful or painful
depending on how one applies themselves. Even then there
are no guarantees. All to often we set up a campaign to sell
a certain product or service. Myself I deal with Affiliate
Marketing and Resale Rights and what amazes me is that no
matter how good your product no matter how great the price
is if you do not market it in the correct niche, or advertise the
product just right you go no where.

A good example would be ice, no that ice, the frozen water type
is what I am talking about. As an ice affiliate would your market
be at the north pole? Would it be to Eskimo’s or rather warmer
climates the alcohol and food type areas plus there would be
many more to. Clearly selling ice to Eskimo’s is not a niche market
area nor a topographically great and selling sand in Arabia doesn’t
really work but to swap place to advertise your product certainly
makes better sense and provides a greater opportunity to make a
sale.

Another area to consider is the way we market. I don’t know
how many times I have said to members of Traffic Exchanges Do
Not Advertise Affiliate Product Websites in Traffic Exchanges,
yet I still see them. No one is interested while surfing flat out to stop
and read a humongous sales page Plus buying anything, is the last
thing on the surfers mind. Rather, use a capture page be clever put
something on it or give away a freebie to entice there giving your
there name and email. That not only builds your list but give you
a chance to build trust and maybe even a friendship. They become
more open with you when they realize you have there interest at
heart and they are more than a statistic or sale.

Product selling many make the mistake in emails either direct
marketing or through Safelists by trying to sell the product to the
customer. That is income murder, you try to sell your product
straight away people are on guard so they move on. Your job as an
Affiliate or as a anything marketer on the Internet is to warm the
prospect up to the sales page. What do I mean by warm up? Well
start by introducing yourself quietly with no hype discuss some of
the problems you have particularly the ones you understand
everyone else faces. Then introduce the product quietly something
like….

“but then I found this and I was surprised how easily it worked
saved me a ton of time and solved problem 1 and problem 2 and
believe you should at least take a look at it because if you have
similar problems I know it will do the same for you and save you a
bundle at the same time.”…

Then you leave a link. Do not ask them to click do not use any
words like money, sell, click or link as these words attract the spam
filters and we want our mail to stay out of there. You also may
know of other word too.

So now what you have done is created the problems most face,
identified with the prospect that you have the same problem, then
without naming it, you then told them what it did for you and that it
solved your problem plus saving you time and money doing it. Now
tell me would you be more incline to at least look at it? Of course
you would. This attracts people to the sales page warmed up and
ready to go. For real guidance and a step by step method to learn
how to Market online see how easy it is! I tried it out and almost
doubled my usual sales the first time I used it.

Next time we will discuss how to pick the product. What to do once
You have decided.

Filed under: Business Building, Traffic Exchanges